Global Creative Operations Lead

Job Description

At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success.

To support this mission, Syngenta’s Global Branding and Creative Factory team is seeking a Global Creative Operations Lead in Madrid. This role will lead the development of a unified, digital-first brand narrative across markets and business areas, while managing Syngenta’s internal Creative Factory.

The role brings together creative direction, operational leadership, AI-enabled ways of working, and strong business partnership. It is well suited to someone with agency or in-house agency experience who enjoys building capability, leading diverse teams, and turning complex scientific and commercial topics into clear, engaging creative work.

Accountabilities

• Lead the global brand storytelling approach, ensuring Syngenta’s narrative is consistent, accurate, and relevant across markets, channels, and audiences.
• Oversee and further develop the internal Creative Factory work, creating an environment where teams can experiment, learn, and deliver high-quality creative outputs.
• Manage and develop a global multidisciplinary team and collaboration with colleagues across Europe, India, Pakistan, Ukraine, and other markets.
• Partner with global brand leads, marketing, R&D, communications, digital, and market teams to translate business priorities into clear creative strategies and campaigns.
• Drive the practical use of AI, digital tools, emerging media, and data-led storytelling to improve creative quality, speed, relevance, and impact.
• Manage creative resources and budgets effectively, balancing quality, cost, internal capability, and the use of external agencies where specialist support is needed.
• Measure creative and brand performance using insights, feedback, analytics, and continuous learning.

Qualifications

• 10+ years’ experience in brand strategy, creative direction, marketing innovation, agency leadership, or a related field.
• Proven experience leading multidisciplinary creative teams and delivering large-scale brand or campaign work across multiple markets.
• Strong background in digital-first storytelling, content strategy, creative operations, and emerging creative technologies, including practical use of AI.
• Experience connecting creative ideas to business outcomes, including cost, impact, audience engagement, and brand effectiveness.
• Ability to work with senior stakeholders and technical experts, including scientists, agronomists, marketing teams, and commercial leaders.
• Experience managing budgets, creative resources, and external agency relationships.
• Strong communication, presentation, and influencing skills, with the ability to work across cultures, time zones, and different levels of English fluency.
• Comfortable working in an evolving environment, building new ways of working, and helping teams adapt to change.

Additional Information

• A culture that promotes work/life balance and celebrates diversity.
• Possibility of being part of our #FutureOfWorkPolicy: 3 days at home, 2 at the office.
• Extensive benefits package including a pension plan scheme, bonus, life insurance & a pool of flexible benefits to choose (Ticket Restaurant, WellHub, etc.)
• A role that contributes to valuable and impactful work in a stimulating and international environment.
• Learning culture and a wide range of development options, including access to learning platforms (Degreed and LinkedIn Learning)

Equal Opportunity
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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