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Emma Sleep

Lisbon

Executive Creative Director

ON-SITE SENIOR
Posted 4 months ago
Emma Sleep logo

Company snapshot

Emma Sleep

Emma® US is a leading sleep company that revolutionizes sleep with award-winning mattresses and bed essentials. With 135,000+ 5-star reviews worldwide, Emma offers free delivery, a 365-night trial, and a diverse team dedicated to enhancing people's sle...

Industrials & Manufacturing B2C Home & Furniture Consumer Discretionary
HQ
New Castle
Team size
1K-5K
Founded
2013
LinkedIn

Quick Summary

Role Overview

Emma – The Sleep Company is seeking a visionary Head of Creative to lead their in-house creative team in Lisbon. This role bridges creativity and performance marketing to ensure all assets drive measurable business results and conversion. You will shape the global brand identity and empower a high-performing team of eleven professionals.

Key Responsibilities

  • Lead the creative vision with a performance-first mindset to drive revenue growth
  • Shape the global brand identity to establish Emma as the leading sleep brand
  • Build and nurture a highly engaged creative team of eleven people
  • Translate audience insights and A/B test data into creative execution frameworks
  • Oversee the development and execution of full-funnel marketing campaigns
  • Define creative performance metrics and KPIs to connect output to business outcomes

Requirements Snapshot

  • Minimum of seven years experience as a Creative Director or Head of Creative
  • Proven background in D2C or e-commerce industries
  • Strong portfolio demonstrating measurable results from brand and performance campaigns
  • Degree in marketing, advertising, design, or communication
  • Fluency in English and excellent stakeholder management skills

Expected Impact

You will play a pivotal role in establishing Emma as the world's leading sleep brand by aligning creative excellence with data-driven performance. By fostering a culture of psychological safety and creative ambition, you will scale the team's output and directly influence global revenue growth through impactful, high-converting campaigns.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 35 markets and more than 15 retail stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

 

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 25 online markets globally and more than 25 retail stores across Europe.  

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.  

It’s our people who bring this mission to life. At Emma, you’ll join a driven, dynamic team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.  

Ready to awaken your best with us?

 

We are looking for a visionary Head of Creative to join our in-house creative team. In this role, you will bridge the worlds of creativity and performance marketing - ensuring every asset, campaign and concept is not only visually compelling but built to convert and drive measurable business results. You will be a true creative leader who develops and empowers a high-performing, engaged team, while playing a key role in shaping our brand identity, driving creative strategies and delivering impactful campaigns to Emma.   

What you'll do:

  • Lead the creative vision with a performance-first mindset. Developing compelling, data-informed campaigns and assets that drive conversion, revenue growth, and brand equity for Emma across all channels.

  • Help us shape Emma's brand identity globally in order to establish Emma as the leading sleep brand.

  • Build, nurture and grow a highly engaged 11 people creative team - fostering a culture of psychological safety, creative ambition, and continuous learning, while ensuring strong cross-functional alignment with performance marketing, growth, and brand teams.

  • Develop and implement creative strategies deeply rooted in performance marketing principles - translating audience insights, A/B test learnings, and channel data into creative briefs and execution frameworks.

  • Oversee the conceptualization, development and execution of full-funnel marketing campaigns.

  • Partner closely with all Marketing teams to align creative output with campaign objectives, audience targeting, and channel requirements - acting as a bridge between creative and business.

  • Maintain high standards of creative excellence and quality assurance, reviewing and providing feedback on creative assets.

  • Responsible for managing internal and external stakeholders and having strong alignment within global and local teams.

  • Define and own creative performance metrics - establishing KPIs that connect creative output to business outcomes and leverage data to continuously iterate and improve.

 

Who we are looking for:

  • Passion for performance-driven creativity, balancing inspiring and effective work.
  • Degree in marketing, advertising, design, or communication.
  • Experience of minimum 7 years as a Creative Director/Head of Creative, ideally in D2C or e-commerce.
  • Strong portfolio with measurable results from brand and performance marketing campaigns.
  • Proven leadership in building high-performing, inclusive teams.
  • Strategic thinker who translates business objectives into creative solutions.
  • Excellent communication and presentation skills.
  • Strong stakeholder management and collaboration skills.
  • Goal-oriented, structured, and thrives in fast-paced environments.
  • Fluent in English.

What we offer:

  • The opportunity to create real impact, take ownership and accountability, and drive meaningful change. 

  • Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo. 

  • A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events. 

  • A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities. 

  • Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year). 

  • A flexible hybrid setup with up to 22 remote days per quarter. 

  • A modern, pet-friendly office in Parque das Nações, Lisbon. 

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.   

 
View Original Job Post

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