Reddit

New York

Creative Strategist - App Dev

FULL TIME ON-SITE MID

Posted 30 days ago

Quick Summary

Role Overview

Reddit is seeking a Creative Strategist for KarmaLab to support its growing App Development business in New York or San Francisco. You will develop creative strategies and storytelling that connect app advertisers with Reddit communities in authentic and impactful ways.

Key Responsibilities

Build creative strategies and campaign concepts for app advertisers.
Partner with sales and cross-functional teams on pitches and presentations.
Act as a creative consultant and platform expert for app-focused clients.
Translate business challenges into culturally resonant Reddit-native ideas.
Develop workshops and client storytelling materials to drive business growth.
Manage multiple projects simultaneously in a fast-moving environment.

Requirements Snapshot

Minimum four years of experience in advertising or creative strategy.
Deep understanding of Reddit and internet culture.
Experience building and pitching strategy-led presentations to clients.
Proficiency in Google Slides and storytelling skills.
Knowledge of mobile app growth or performance-driven advertiser ecosystems.

Expected Impact

You will shape the creative direction for app advertisers on Reddit, ensuring their campaigns feel authentic to the platform while driving significant business results. By bridging the gap between business objectives and community culture, you will directly contribute to the growth of Reddits App Development business.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit’s KarmaLab is the creative engine behind the Global Sales Organization, helping brands show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop campaigns, creative strategies, and storytelling that connect brands with Reddit communities.

We’re looking for a Creative Strategist to support Reddit’s growing App Development business. This person will help shape creative strategy for app advertisers while partnering across Sales, Product, and Marketing teams to translate business challenges into culturally resonant Reddit ideas that drive impact.

Location: Hybrid in New York or San Francisco

What You’ll Do:

Build creative strategies and campaign concepts that help app advertisers show up authentically on Reddit
Partner closely with Sales and xfn teams on pitches, RFPs, presentations, workshops, and client storytelling
Act as a creative consultant and Reddit platform expert for App Dev-focused clients and agency partners
Translate business challenges, growth objectives, and platform insights into culturally resonant Reddit-native ideas that drive impact

What You Bring:

Deep understanding of Reddit, internet culture, and community-driven platforms
Strong storytelling, presentation, and client communication skills
Experience working closely with Sales and xfn partners to drive business growth
Ability to navigate ambiguity and develop compelling creative strategies in fast-moving environments
Understanding of mobile app growth or performance-driven advertiser ecosystems
Portfolio demonstrating strong strategic and creative thinking

Qualifications:

Minimum

4+ years of experience in advertising, media, social, PR, or creative strategy
Experience building and pitching strategy-led presentations to clients
Strong understanding of brands, agencies, and media/platform ecosystems
Ability to manage multiple projects simultaneously
Proficiency in Google Slides

Preferred

Creative Strategy or platform experience at a social, mobile, or advertising technology company
Experience supporting app, gaming, mobile, or performance-driven advertisers
Agency, media, or integrated marketing experience
Experience writing professionally for digital or social platforms

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$115,500 - $161,700 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

View Original Job Post