CookUnity

New York

Executive Design Advisor at CookUnity

ON-SITE SENIOR
Posted 3 months ago
$250,000 - $300,000
CookUnity logo

Company snapshot

CookUnity

CookUnity is a prepared meal delivery service by award-winning chefs, offering flexible meal plans nationwide. With hundreds of gourmet options, customers can choose meals based on their preferences and dietary needs, enjoying restaurant-quality dishes...

E-commerce Food Production Food B2C
HQ
New York, United States
Team size
251-1K
Founded
2015
Funding raised
$1.4M

Quick Summary

Role Overview

CookUnity is seeking a design leader to elevate the craft and velocity of its design organization and consumer experience. This role involves shaping the aesthetic bar for a fast-scaling consumer brand while modernizing design workflows through AI-native tools.

Key Responsibilities

  • Own the vision for brand visual identity and differentiated design systems
  • Apply top-tier B2C aesthetic sensibility to all product surfaces and channels
  • Define visual storytelling strategies across marketing surfaces and consumer packaging
  • Ensure brand consistency and cohesion throughout the entire consumer journey
  • Implement and scale AI-assisted workflows like Figma AI and generative design
  • Coach the design team on new tools and workflows through direct pairing

Requirements Snapshot

  • VP or CDO level experience at a top-tier B2C consumer brand
  • Proven track record of leading high-performing design organizations at scale
  • Fluency in AI-assisted design tooling and generative design pipelines
  • Strong coaching mindset with the ability to diagnose and bridge skill gaps
  • Experience in food wellness or subscription marketplace businesses is preferred

Expected Impact

The design leader will transform CookUnity into a visually distinctive and highly efficient organization by integrating AI-native workflows and elevating the brand's aesthetic craft. This will result in a more cohesive consumer experience, increased design velocity, and a stronger brand identity that resonates across all digital and physical touchpoints.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Compensation

$250,000 - $300,000

Job Description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

Our Product & Design org spans Growth, Marketplace, New 0—> 1 bets, and Operations — building the experiences that connect chefs to the millions of people who eat their food every week. Design sits at the center of how we translate that mission into a product people love using.

The role:

CookUnity is looking for a design leader to elevate both the craft and the velocity of our design organization and consumer experience. This is a mandate to shape the aesthetic bar for a fast-scaling consumer brand, elevate how the product expresses our brand identity, communicates our unique value proposition, and modernize how our design organization works in an AI-native era.

We're not looking for a figurehead. We're looking for someone who still has strong opinions about pixels, has run design orgs through real scale, and has already rewired how their teams work with AI-assisted tools — not as an experiment, but as standard practice. 

Responsibilities:

  • Own the vision for the brand visual identity and bring the essence of CookUnity to life through a differentiated design system that shapes all consumer touchpoints
  • Bring a proven aesthetic sensibility from a top-tier B2C consumer brand and apply it to CookUnity's product surfaces, informing both day-to-day craft and our longer-term design language.
  • Refine key elements of the brand identity system to up-level craft, refinement, and meet the needs of an expanding ecosystem of channels and activation formats
  • Define CookUnity’s approach to visual storytelling across marketing surfaces and key consumer touchpoints like packaging
  • Ensure design consistency and brand cohesion throughout the marketing funnel and consumer journey to maximize brand equity and recognition
  • Diagnose where our design org can leapfrog in adopting AI-assisted workflows (Figma AI, generative design, prompt-to-design pipelines) and where the industry is heading, and build a credible, sequenced uplift plan.
  • Coach new tools and workflows into daily practice — pairing directly with our design team on real projects, not just delivering a slide deck of recommendations.
  • Partner closely with Product and Marketing leadership to ensure design strategy is tightly linked to product and business priorities.

Qualifications:

  • VP or CDO-level experience at a top-tier, high-craft B2C consumer brand, with a track record of shaping product design at scale.
  • Proven experience building and leading high-performing design organizations.
  • Genuine fluency in AI-assisted design tooling (Figma AI, generative workflows, prompt-to-design pipelines) — you've already integrated these into a team's real practice, not just piloted them.
  • A coaching mindset: able to walk into an existing team, diagnose gaps without demoralizing people, and bring them along — part teacher, part champion, part operator.
  • Ability to leverage generative AI to increase output quality and speed.

Preferred requirements:

  • Experience in food, wellness, marketplace, or subscription consumer businesses.

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect. 

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$250,000—$300,000 USD

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

 

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates
We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

  • Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com
  • Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.
  • We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
  • We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.

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