WhyBrilliant

Berlin

Brand Designer

ON-SITE MID

Posted 2 days ago

Quick Summary

Role Overview

This AI-native recruiting startup is seeking a Brand and Visual Identity Designer to refresh and sharpen their existing brand for the next growth stage. The role focuses on evolving the jobs website experience and creating distinct visual identities for two integrated AI agents.

Key Responsibilities

Conduct a brand audit to identify elements worth preserving or evolving
Translate the target brand vibe into mood boards and reference points
Refine the identity system including color and typography for the website
Design distinct visual identities and naming for two AI agents
Create character treatments for AI chat and voice interactions
Document the updated system in a lightweight brand guidelines deck

Requirements Snapshot

Portfolio showing identity thinking beyond simple UI polish
Experience evolving existing brands rather than just creating from scratch
Comfort working within constraints to preserve existing brand equity
Background in designing character identities or mascots is preferred
Experience with B2B tech or recruiting brands is a plus

Expected Impact

The designer will define how the brand resonates with candidates by sharpening the visual narrative and humanizing the AI-driven recruitment experience. By establishing cohesive identities for AI agents and the careers platform, this role ensures a professional and intentional brand presence during a critical growth phase.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

An AI-native recruiting startup building a voice-first job-search experience is looking for a Brand & Visual Identity Designer to come in, look honestly at what already exists, and help sharpen it for the next stage of growth.

Also searchable as: Visual Identity Designer | Brand & Visual Identity Designer | Senior Brand Designer | Freelance Brand Designer.

This isn’t a from-scratch rebrand — it’s a refresh. The team wants someone who can respect the equity in the existing brand while sharpening it to match where they’re heading, specifically for the jobs/careers website experience. The scope also includes giving visual identity to two AI agents that are part of the product experience.

Scope of work - Brand audit: Review current assets (logo, color, type, imagery, UI patterns, tone) and identify the core elements worth preserving vs. the elements holding the brand back. - Direction-setting: Translate the target “vibe” into a clear point of view — mood boards, reference points, and rationale, not just polished comps. - Visual identity update: Refine the identity system (color, type, imagery style, iconography, key UI components) so it feels cohesive and intentional on the jobs website specifically. - AI agent identities: Two AI agents in the product currently have no distinct visual identity and need dedicated design attention — naming/visual mark, avatar or character treatment, and styling that fits their role and personality (e.g. chat vs. voice interactions) while staying consistent with the overall brand system. - Lightweight guidelines: A usable one-pager or short deck documenting the updated system — including the AI agent identities — so the team (and future designers/engineers) can apply it consistently.

Deliverables - Brand audit summary (keep / evolve / cut) - Updated visual direction (mood boards + rationale) - Refined identity assets applied to key job-site templates/screens - Visual identities for the 2 AI agents (naming support, avatar/mark, styling guidance for chat and voice touchpoints) - Brand guidelines summary for internal use.

Who this is a fit for - A portfolio showing real brand work — not just UI polish, but identity thinking (why the choices were made, not just what they look like). - Experience refreshing or evolving an existing brand, not only greenfield brand creation. - Comfortable working within constraints — preserving equity while still pushing the work forward. - Bonus: experience designing character/agent identities or mascots, and experience with B2B/tech or recruiting/careers-adjacent brands.

Why this role You’ll have real influence over how the brand shows up to candidates — including the personality of the AI agents they’ll interact with — and how it evolves going forward, with a clear, contained scope and a fast decision-making process.

Job Ref: WB-151

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