Bon Ton Toys (B Corp)

Amsterdam, North Holland

Brand Designer (DTP) at Bon Ton Toys (B Corp)

ON-SITE MID
Posted about 17 hours ago
Bon Ton Toys (B Corp) logo

Company snapshot

Bon Ton Toys (B Corp)

Bon Ton Toys is a leading plush toy manufacturer with over 90 years of experience. They offer a wide range of high-quality plush toys, including designer pieces, knitted friends, and 100% recycled plush. With a focus on children's happiness and safety,...

E-commerce Retail Design Industrials & Manufacturing
HQ
Amsterdam, Noord-Holland, Netherlands
Team size
11-50
Founded
1933

Quick Summary

Role Overview

As the in-house Brand Designer for Bon Ton Toys, you will serve as the visual identity ambassador and maintain the company's design system. This medior-level role involves delivering a consistent stream of brand assets while ensuring seamless integration with freelance and studio work.

Key Responsibilities

  • Produce and adapt packaging and product designs across various collections
  • Create trade materials, sales decks, and point-of-sale assets
  • Maintain templates and asset libraries to ensure design system consistency
  • Prepare and quality-check files for print and production readiness
  • Advise internal teams on elevating the brand within identity guidelines
  • Manage design requests and collaborate with the Traffic Manager

Requirements Snapshot

  • Three to five years of experience in DTP or packaging design
  • Background in branded products, licensing, or retail environments
  • Proficiency in standard design software and print production
  • Strong focus on design system thinking and clean file management
  • Bilingual proficiency in Dutch and English is preferred

Expected Impact

You will ensure the brand remains visually consistent and high-quality across all physical and digital touchpoints. By maintaining a robust design system, you will enable the studio to scale production efficiently while minimizing errors in print and production.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

📍 Amsterdam – Houthavens | 0,8 - 1 FTE | Mostly on-site | Preferred start date: asap

ℹ️ About the roleAs Bon Ton Toys' in-house Brand Designer (DTP), you are our visual identity consciousness and ambassador. You deliver the daily stream of brand-consistent assets that keep Bon Ton Toys looking like one house, and you keep our design system tight so freelance and Design Studio work integrates seamlessly. This is a medior-level role within our Brand Marketing pillar. Day-to-day creative direction comes from our Brand & Digital Marketing Manager, while you report into our Head of Marketing & Brand.

🫵 Your Responsibilities The role combines strong DTP craft, design system-thinking and production discipline, and is responsible for the following areas:

Brand-Consistent Design OutputProduce and adapt packaging and product design across collections, always within Bon Ton Toys' and each licensor's style guides. Build trade and sales materials, sell-in decks, POS and fair assets together with the B2B pillar, and support campaign and social design wherever craft-level consistency matters.

Design System & Templates Maintain the templates, asset libraries and design system that let the whole studio — core and flex — produce on-brand at speed, so quality holds even when work is delegated.

Production Quality & Print-ReadinessPrepare and quality-check files for print and production, and liaise closely with the Design Studio to keep error rates low and delivery on-spec.

Brand AmbassadorshipAdvise teams pro-actively on how to elevate the brand visually while consistently staying within identity guidelines. Escalate unclear licensor cases to the Brand & Digital Marketing Manager rather than resolving them unilaterally, and pick up incoming design requests as scheduled by the Traffic Manager.

🙋 Who are you? You are an experienced, designer with at least 3 to 5 years of relevant experience in DTP, packaging design, or production design, preferably within a branded product, licensing, or retail environment. You take pride in clean, reusable systems, and you’re comfortable working within the guidelines set by brands and licensors, rather than circumventing them. You’re used to executing on a premium creative level.

🔑 Key Competencies: Design system-Minded DTP Discipline: Fast, precise and production-focused, with real DTP and print discipline.Packaging & Print Craft: Strong on packaging and print; fluent in the standard design toolset.Clean, Reusable Systems: Takes pride in clean files and reusable templates; comfortable working to guidelines.Brand Ambassadorship: Safeguards the brand's evolution and consistently makes it shine, rather than policing it.Collaborative Mindset: Works constructively within licensor guides and the studio's design request workflow.Language: Bilingual NL/EN preferred.

❤️ What We OfferAn inspiring workplace and homebase in the Houthavens, Amsterdam. Good to know is that our default way of working is office-based, with the possibility to work from home up to one day per week.25 vacation daysA pension scheme without personal contribution.A bicycle plan via Lease a Bike.A team full of energy, creativity, and amazing plush toys everywhere.Twice weekly bootcamp sessions during work hours.Extremely good lunch and regular team drinks, outings, and surprises.A meaningful mission: growing Bon Ton Toys as the #1 premium sustainable brandThis role is for a minimum of 32 hours, with a preference for more hours.Salary range based on experience: € 3.200 - € 3.900, based on 40 hours per week.

📝 How to ApplySend your resume and motivation to Michelle via jobs@bontontoys.com and you'll hear back from us as soon as possible. We’ll start with a short introductory call, followed by two interviews at our Amsterdam office. ❤️ Our Cultural Values At Bon Ton Toys, our culture is what brings us together. As one team, we live by six shared values that shape the way we work, create, and grow together:Take ownership and make it happenDare to try and learn from itOne team, one missionAlways set the bar on qualityChallenge the status quoStay positive and have fun

🌈 At Bon Ton Toys, everyone is welcome.We’re an equal opportunity employer, proud of our diverse team and committed to creating an inclusive place where everyone can thrive. No matter where you come from or what your background is, if you see yourself in our story we encourage you to apply.

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