Marketing designer at Shapes

The role

Shapes is seeking its first Product Marketing hire to define how the world perceives their AI-native people platform. You will own positioning, messaging, and go-to-market strategy while working directly with leadership to build systems from scratch.

What you'll do

• Own positioning and messaging strategy through market and user research
• Write high-converting copy for landing pages and social content
• Drive go-to-market strategy for product launches and feature adoption
• Create sales enablement assets including pitch decks and case studies
• Produce product marketing materials such as demos and customer stories
• Run experiments to optimize campaigns and lifecycle flows using data

What you'll bring

• Five or more years of experience in B2B SaaS product marketing
• Strong instincts for copywriting and positioning in competitive markets
• Proven ability to create high-impact assets across multiple digital formats
• Exceptional storytelling skills to clarify complex product ideas
• Resourceful and scrappy mindset suitable for a fast-paced startup environment

Your impact

As the first product marketing hire you will establish the foundational messaging and GTM frameworks that drive company growth. Your work will directly influence how prospects engage with the platform and help the sales team win in a crowded market. By turning technical features into compelling narratives you will play a critical role in scaling the world's first AI-native people platform.