Wise

London

CRM Business Designer at Wise

ON-SITE MID
Posted 2 days ago
Wise logo

Company snapshot

Wise

Wise, formerly TransferWise, is a global tech company revolutionizing money transfers and international banking. With 50+ currencies and 170+ countries, Wise offers fast, secure, and cost-effective solutions for individuals and businesses worldwide.

Insurance B2C Internet Financial Services
HQ
London, Greater London, United Kingdom
Team size
1K-5K
Founded
2011

Quick Summary

Role Overview

Wise is seeking a Visual Designer to join their global CRM team in London to create high-quality email campaigns for millions of customers. You will collaborate with designers and copywriters to deliver visually compelling communications specifically tailored for business and personal users.

Key Responsibilities

  • Design visually appealing email templates that adhere to brand guidelines and marketing objectives.
  • Lead the design of email communications specifically for business customers and SMEs.
  • Propose and execute A/B testing ideas to measure design impact on CRM metrics.
  • Contribute to and scale the CRM Design System to support a growing team.
  • Implement responsive layouts and multimedia elements for various devices and email clients.
  • Present creative responses to briefs in a clear and compelling manner.

Requirements Snapshot

  • At least four years of experience in a visual design role with essential CRM focus.
  • Previous experience working with B2B customers or business-focused design.
  • Proficiency in Figma and knowledge of email software like Stripo or Braze.
  • Proven ability to design responsive email campaigns and complex templates.
  • Strong portfolio demonstrating typographic, layout, and technical email design skills.

Expected Impact

You will define how millions of global customers interact with the Wise brand by shaping a core pillar of the customer experience. By balancing analytical data with creative execution, you will improve CRM performance and drive efficiency across the design function.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Job Description

We're looking for a Visual Designer to join our CRM team in London. You'll be helping our 60+ strong global CRM team run as smoothly as possible, to get millions of our customers excited about what Wise has to offer. 

As a Visual Designer, you’ll be a key member of the CRM team, working collaboratively with our in-team designers and copywriters to deliver campaigns of the highest quality. You will be responsible for designing emails and comms that help Wise reach millions of customers around the world.

You have a passion for crafting visually compelling email campaigns for business customers, and a deep understanding of how integral design is to CRM performance. You’re a curious A/B tester, as well as an efficiency driver to spot opportunities to scale CRM Design to support our growing team. 

  • As one of three designers in our team, you’ll be our go-to for Business customer (mostly sole traders or SMEs) emails, while also working on comms for personal customers.

  • Create visually appealing email templates that champion our brand guidelines and are laser-focused on our marketing objectives. 

  • Present your work in a clear, compelling way that shows creative and thoughtful responses to brief

  • You’ll propose ideas for A/B Testing for understanding design’s impact on core CRM metrics. 

  • You’ll contribute to our CRM Design System, and be responsible for scaling our design function in line with our growing CRM team. 

  • Design and implement responsive layouts, animations and incorporative multimedia elements that provide optimal viewing experiences across various devices and email clients.


This role will give you the opportunity to: 

  • Have Strategic Impact - your work with define how millions of Wise customers around the globe interact with the Wise brand, allowing you to shape a core pillar of the customer experience 

  • Work with Autonomy - you’ll have the freedom to define processes and strategies for improving creative quality and team efficiency. 

  • Be Analytical and Creative - you’ll get to balance data and creativity to measure the effectiveness of your team’s work

Qualifications

  • 4+ years of experience in a similar role. CRM experience is essential. 

  • Previous B2B experience

  • Strong portfolio of high-impact emails that demonstrate great typographic, layout, art direction and technical skills across all things email.

  • Proven experience in designing responsive email campaigns and templates. 

  • Proficient in Figma

  • Knowledge of email software (e.g., Stripo, Braze).

  • Experience designing in multiple languages.

  • Excellent attention to detail and organisational skills.

  • Ability to work under tight deadlines and manage multiple projects and people simultaneously.

  • Strong communication and interpersonal skills.

  • Experience with email automation tools and CRM platforms.

  • Knowledge of email deliverability best practices and troubleshooting.

  • Desirable: Knowledge in HTML, CSS

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Check My Fit

No credit card required

Sign in with Google to start instantly