Job Description
We are looking for a Senior Paid Media Specialist with a sharp analytical mind, extensive campaign management experience, and excellent communication and client management skills.
Your Role in the Team:
As a Paid Media Specialist, you will be the brain and the voice behind our clients' paid acquisition strategies. You will be responsible for designing, executing, and optimizing multi-platform campaigns while maintaining a close, consultative relationship with clients and supporting the sales team during the proposal phase.
Key Responsibilities:
End-to-End Campaign Management: Plan, create, monitor, and optimize paid traffic campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Direct Client Interface: Act as the technical and strategic point of contact, leading alignment meetings, presenting results, and pitching improvement proposals.
Advanced Data Analysis: Utilize Google Analytics (GA4) to extract insights, identify conversion funnel bottlenecks, and propose continuous improvements.
Technical Implementation: Set up and manage conversion pixels, events, and custom tags using Google Tag Manager (GTM).
Reporting & Storytelling: Design performance reports (e.g., via Looker Studio) and translate complex data into clear, actionable insights for the client.
Qualifications
Experience: A minimum of 4 years of proven experience in directly managing Paid Media campaigns (agency or consultancy background is highly preferred).
Technical Skills: Solid knowledge and hands-on experience with Google Analytics (GA4) and Google Tag Manager (GTM).
Soft Skills & Client Relations: Excellent communication skills, empathy, strong persuasion/argumentation abilities, and a natural knack for managing client expectations.
Languages: Fluency in Portuguese and a minimum of B2 English (upper-intermediate/advanced), ensuring full autonomy in international meetings and presentations.
Analytical Mindset: Highly results-oriented (ROI/ROAS) with the ability to turn data into business strategy.
What We Offer:
Hybrid Work Model: Flexibility to help you balance your personal and professional life.
Career Growth: Access to continuous training and certifications in market-leading platforms.
Devoteam Environment: A collaborative, international culture focused on innovation.
Additional Information
The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.
Discover more about our universe, for additional information, visit our website -> https://www.devoteam.com/expertise/creative-tech/
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