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Senior Programmatic Marketing Manager - Creative Strategy (m/f/x)

HelloFresh

Berlin, Berlin, Germany
full-time senior
Posted 4 days ago
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Summary

Generated 13 days ago

Role Overview

The Senior Programmatic Marketing Manager - Creative Strategy will be responsible for driving key consumer activations and implementing a data-driven creative strategy. This role involves collaborating with market stakeholders to understand local insights and applying them to full-funnel marketing campaigns across 15 global HelloFresh entities. The ideal candidate is a strategic thinker with a hands-on approach and a strong performance marketing and experimentation mindset.

Key Responsibilities

• Act as the creative lead and main point of contact for Display & Video creative strategy across platforms.
• Develop creative experimentation and performance analysis frameworks.
• Conduct regular audits of creative strategies across different markets.
• Own the full creative testing and performance analysis strategy, from hypothesis creation to optimization.
• Drive and develop new creative initiatives, including testing new content formats and creator-led collaborations.
• Translate performance data into actionable recommendations for creative development.

Requirements

• 6+ years of professional experience in programmatic advertising or related digital marketing roles.
• 2+ years of previous strategy development and deployment in digital marketing.
• Excellent knowledge and skills in Google Sheets and Slides for report creation.
• Understanding of various digital marketing disciplines (display, OTV, SEO, PPC, etc.).
• Excellent communication and interpersonal skills.

Expected Impact

The Senior Programmatic Marketing Manager will be instrumental in scaling acquisition and conversion metrics for the programmatic channel by optimizing creative strategies and driving innovative initiatives. Their work will directly impact consumer activations and contribute to the overall growth and brand communication efforts of HelloFresh across its global entities.

Why Apply

• Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of over 90 nationalities.
• Benefit from a competitive compensation package with perks like subsidized pension, relocation support, and a hybrid working model.
This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

Compensation & Benefits

Salary, benefits, and perks for this role

Benefits & Perks

• Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
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Original Job Description

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We're sorry… the job you are trying to apply for has been filled.

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At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

About HelloFresh


We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Follow our journey @InsideHelloFresh

​​​​​​​At HelloFresh, we love to share what's going on behind the scenes! From office dogs and team activities, to fun videos and more. Keep in touch with our day to day in our social media channels and follow us @InsideHelloFresh for a behind the scenes look into the life of HelloFresh.

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And don't forget to join our HelloCommunity

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Why work with us?
Make an Impact
You want to make a difference. 
We change the way people eat—forever. 
People & Culture
You want to be part of a team. 
We’re a smart and collaborative community. 
Learn & Grow
You want to learn and grow. 
We're evolving an industry, and learning together as we grow.
Inclusion
You’re hungry. 
We’re HelloFresh—and everyone is welcome at our table.
Data is King
You want to produce real results, fast.
We use data and consumer insight, not gut-feeling, help us prioritise and deliver. 
Dynamic & Change-Oriented
You’re looking for a change. 
We thrive on it. 

Discover more about the HelloFresh Group

Culture at HelloFresh No matter what neighborhood we happen to call home, HelloFresh employees all share the same values. Check out what some of those values are, and explore our global community.

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Important: This summary was generated from the original job posting (AI-assisted, human-reviewed). For complete details, terms, and application instructions, always visit the company's official website.

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