Senior Strategist (Performance Marketing Creative)

Job Description

A bit about the job

We’re looking for an excellent Senior Strategist to join our marketing team and drive the direction of our performance marketing creative. This is a superb opportunity for a strategic thinker with a passion for creative excellence and digital channels to make a significant impact in the fast-paced world of fintech.

As a key member of our Marketing Strategy team, you will be the bridge between insight and action. You are a master of simplifying the complex, skilled at taking ambiguous business problems or unclear data and translating it into a clear, actionable path forward for creative teams. You will partner closely with our in-house teams and, where necessary, manage external creative agencies to guide creative development from concept to execution.

You will have a strong grasp of the modern media landscape, understanding how brands and effective messages show up on platforms like Meta, TikTok, Reddit, and YouTube – and in collaboration with influencers and creators. This is a global role based in our London office, where you will shape performance marketing campaigns across the UK, Europe, the Americas, and APAC. Your goal is to ensure our creative is not only brilliant but also solves specific business and communication challenges.

What you’ll be doing

• Performance marketing expertise: Getting to grips with effective creative for paid digital channels that drives efficient customer acquisition.

• Championing creative effectiveness: Being highly confident with numbers and analytics, you will design and oversee creative testing in both pre-test and live environments (e.g. A/B testing), partnering with analysts to generate actionable learnings and optimise performance.

• Ensuring strategic clarity: Helping teams diagnose and articulate the specific problems our marketing communications need to solve, ensuring all creative work has a clear purpose.

• Developing briefs: Authoring clear, compelling creative briefs that inspire our in-house teams and external agencies to produce outstanding performance creative. 

• Overseeing creative development & agency partners: Acting as the strategic guardian throughout the creative process, ensuring the work remains on-brief and is tailored for the intended channel, including managing relationships and workflows with external creative agencies when required.

• Fostering collaboration: Building tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.

Qualifications

What you’ll bring to the role

• A proven track record as a marketing generalist or creative strategist, with experience in developing strategies for paid digital channels (experience in Tech, Finance, or B2B is a plus).

• Extensive experience leading the development of brilliant creative work that delivers in a performance marketing environment.

• Demonstrable experience managing creative agencies to deliver high-quality, on-strategy work – someone with a keen eye and opinion on creative.

• Extensive experience writing insightful creative briefs and guiding creative development across paid digital channels, including Meta, TikTok, YouTube, Reddit, and working with creators/influencers. 

• A high degree of confidence and experience with numbers, analytics, and campaign measurement. You must have hands-on experience with creative testing methodologies (e.g., pre-testing, live A/B testing).

• The ability to synthesise ambiguous data and complex information into simple, powerful ideas and actionable plans.

• A solid understanding of the full marketing funnel and how to develop creative strategies that drive commercial results at each stage.

• Excellent collaboration and influencing skills, with the ability to unite diverse teams around a single strategic vision.

• The ability to thrive in a dynamic, fast-moving environment.

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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