UX/UI Director

Job Description

As a UX/UI Director, you will define and drive the vision for intuitive, engaging, and visually striking user experiences for our AAA live-service game. You will be the creative force behind establishing a clear UX strategy, a compelling UI style, and a strong visual signature that ensures seamless interaction, aesthetic consistency, and emotional impact across the game and its brand ecosystem.

Leading a team of UX Designers and UI Artists, you will ensure design excellence, champion usability, and foster creative collaboration across disciplines to deliver best-in-class presentation that resonates with players worldwide.

Responsibilities:

Vision & Direction

• Refine the UX/UI strategy and visual identity of the game, ensuring it aligns with the broader creative, art, and brand directions.
• Act as a champion for UX/UI excellence across the studio and regional teams, establishing presentation standards and creative benchmarks.
• Oversee the creation and implementation of the game’s menus, HUD, navigation flows, interface FX, and presentation guidelines.

Design Leadership

• Lead the conceptualization and direction of the UI and graphic design look & feel, ensuring a consistent and scalable UX/UI framework.
• Drive innovation in interaction design, accessibility, and usability, embedding a player-first mindset into all workflows.
• Collaborate closely with Game Directors, Art Directors, Audio Directors, and Brand teams to unify design vision across all touchpoints.

Execution & Collaboration

• Guide the design, iteration, and validation of UX flows, wireframes, and interactive prototypes, leveraging tools such as Figma.
• Partner with UI Artists and Programmers to ensure designs are faithfully translated into the game engine (Unity, Unreal or proprietary).
• Address playtest and user research feedback, translating insights into actionable improvements to enhance usability and emotional impact.

Visual Signature & Brand Integration

• Define and safeguard the game’s presentation signature across gameplay, marketing, and brand assets (trailers, screenshots, merchandise, etc.).
• Collaborate with internal and external brand teams to ensure maximum consistency between game identity and consumer-facing assets.
• Supervise the creation of style guides, templates, and communication frameworks to align all creative contributors.

Team & Talent Development

• Manage, mentor, and grow a multidisciplinary team of UX Designers, UI Artists, and Visual Designers, fostering long-term career development.
• Promote cross-team knowledge sharing, establishing best practices in UX, UI, and visual design.
• Inspire the team with clear goals, actionable feedback, and a culture of creativity, efficiency, and excellence.

Qualifications

Experience & Expertise

• 8-12 years of proven experience in UX/UI design and direction for AAA or AA games, ideally on a Live Service game.
• Strong portfolio demonstrating expertise in user experience, interface design, visual storytelling, and brand integration.
• Track record of delivering high-quality UX/UI solutions in collaboration with cross-functional creative teams.

Skills & Knowledge

• Deep understanding of UX principles, usability, accessibility, and player psychology.
• Strong knowledge of UI art tools (Photoshop, Illustrator, After Effects, Figma, XD) and familiarity with game engines (Unity, Unreal).
• Ability to set and communicate a clear artistic direction, critique effectively, and raise the quality bar across the team.
• Knowledge of motion graphics, visual communication, and interactive media trends.

Leadership & Collaboration

• Demonstrated leadership skills with experience managing creative teams.
• Excellent communication and presentation skills, with the ability to align stakeholders and inspire collaborators.
• Strong problem-solving, organizational, and interpersonal skills, with a results-driven mindset.

Your Personality

• Creative, self-motivated, strong work ethics, and a good team player.
• A passion for making and playing games.

Bonus

• Experience contributing to brand guidelines or marketing campaigns.
• Familiarity with modern AAA game design principles, mechanics, and market expectations.

Additional Information

Ubisoft Da Nang - Where bright ideas are given a chance to shine 

Ubisoft Da Nang is an ambitious and dynamic studio, bringing together some of the brightest international talent to create immersive worlds that serve as playgrounds for imagination, surprise, and fun.

Since 2020, we’ve been uniting the best creative and engineering minds from Vietnam and beyond, with a shared goal of introducing Ubisoft’s iconic worlds to new audiences. We collaborate with highly talented teams on exciting and challenging projects displayed at an international level, whether it's fun and easy-to-pick mobile games or titles for consoles and PCs.

We believe in empowering our team members by fostering a collaborative, inclusive, and innovative environment. Our office, awarded Best Office Design in Vietnam by VMark 2021, reflects our commitment to creating a space that inspires creativity and promotes well-being.

Located in one of Southeast Asia's most effervescent tech hub, we enjoy the breathtaking views of both beaches and mountains, clean air, no traffic, and the proximity to major cities in the region.

If you're passionate about gaming and eager to contribute to our vision of creating the unknown, join us at Ubisoft Da Nang, where you'll be empowered to grow within the Ubisoft family and make your mark in the world of gaming, whether you're just starting your game development journey or looking to take your career to the next level!

Why it's great to work at Ubisoft Da Nang:

• An international, professional, collaborative, modern, and creative environment
• Attractive remuneration package
• Performance rewards
• Creative & endless fun projects
• Ubisoft Connect account with access to all Ubisoft titles on PC
• Premium healthcare insurance
• UBIVERSARY for your working milestones
• Team building, Lunar New year Celebration, Projects celebration
• Beers and treats every Friday  (yay!)
• Staff clubs
• Premium gym club access
• Free in-house entertainment facilities (PS5, Nintendo Switch, Steam Deck…), coffee, tea and snack (cookies, candies…)
• We embrace a hybrid work model helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Our hybrid work model includes 3 days a week in our office and the remaining 2 days working from home. Note, that some roles are fully office-based and are not eligible for hybrid work.