Director of Product Design, Growth

Role Summary

As the Lead for our Growth, Corpsite and Brand System team, you’ll work closely with product managers, engineers, and marketing teams to craft intuitive experiences that drive user engagement and business growth across both our web app and corporate website. You and your team will be responsible for guiding users to discover our newest features and products, balancing first-rate UX with effective growth strategies. You will also proactively identify areas to incorporate AI into existing strategies and whole new ways of working.

Your work will span the entire user journey — from first touch on the marketing site through onboarding, activation, and expansion within the product. You will uncover user needs through research and data, then design and validate solutions (often via A/B experiments) to optimise our acquisition and activation funnels.

Primary Responsibilities

• Design and optimise key customer experiences: Amplify the work of our many product squads by creating and optimising key customer pathways through our product, from the moment of engagement (on our corporate website, emails, landing page) through to the moment of conversion (product activation) and all moments in between (re-engagement emails, help & support). Working with a key performance indicator in mind, you’ll work end-to-end by translating requirements into user flow, wireframes and then into polished, high-fidelity UI designs.

• Partner cross-functionally: Collaborate closely with product managers, engineers, and growth/marketing leads to define problems and goals, map user flows, prototype new interactions, and launch features that drive acquisition and product adoption.

• Champion data-driven design: Analyse quantitative product and marketing funnel data to identify friction points in acquisition, activation, and conversion, then iterate on designs (e.g. A/B tests) to improve key growth metrics like website conversion, signup rates, product usage, and upsell.

• Prototype and execute: Translate wireframes into clickable prototypes and finished designs using Figma, ensuring consistency with Airwallex’s design system and brand. Iterate rapidly on designs based on feedback and performance data.

• Own end-to-end growth initiatives: Lead the design process for growth-oriented projects spanning both marketing and product surfaces — from ideation through launch. Set high standards for design quality and user experience, and ensure solutions meet both user needs and business objectives.

Requirements

• Experience: Minimum of 10 years in product design (web applications and websites) with a strong track record of delivering impactful digital products as an IC (staff-level experience or equivalent) as well as experience leading high performing design teams. We'd love to see a portfolio that demonstrates exceptional UX thinking and problem-solving.
  

• Growth experience: Proven ability to use design to improve growth metrics (activation, retention, conversion, upsell, etc.). You are comfortable running design experiments and iterating based on user data.
  

• Cross-functional collaboration: Excellent communication skills and a history of working closely with product, engineering, and marketing teams. You thrive in ambiguous, fast-paced environments and can guide projects from 0→1 or redesign major flows.
  

• User-first approach: Deep empathy for customers and a user-centered design mentality. You excel at translating research and insights into intuitive, user-focused product features