Creative Director, Asia & Europe

Job Description

This role is based in our 5 Howick Place, London office.

About Money20/20

Money20/20 stands as the undisputed premier event in the financial services/fintech industry since taking the event world by storm in 2012. As the definitive gathering where the global money ecosystem converges, Money20/20 brings together:

• Traditional and digital-only banks
• Payment giants like PayPal, Visa, and Mastercard
• Tech leaders including Google, Apple, Meta, and Uber
• Investors seeking the next breakthrough innovation
• Regulators shaping the future of financial security

While our foundation remains in creating exceptional live events that educate, excite, and connect, we've expanded our portfolio to include digital events and content experiences, positioning ourselves at the forefront of the golden age of fintech.

Event Schedule

• Money20/20 Asia: April in Bangkok (managed by Southeast Asia team)
• Money20/20 Europe: June in Amsterdam (managed by London/Europe team)
• Money20/20 Middle East: Launching in Riyadh in 2025
• Money20/20 USA: Las Vegas (managed by USA team)

Position Overview

As Creative Director for Asia & Europe, you'll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You'll work across both regional teams to deliver exceptional, "unboring" experiences that maintain Money20/20's position as the must-attend event in fintech.

Key Responsibilities

Creative Vision & Experience Design

• Reimagine the entire event journey from pre-show engagement to post-event magic
• Set the creative vision and translate it into executable blueprints for both regions
• Identify innovative concepts that elevate customer experience, driving loyalty and retention
• Create immersive, memorable experiences that reflect Money20/20's "awe, wonder and unboring approach"

Strategic Leadership

• Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer
• Share insights and ideas with the Creative Director, USA to ensure global brand consistency
• Anticipate industry needs before they emerge and transform them into tangible experiences
• Develop blueprints for how each geography executes the vision while respecting regional nuances

Data-Driven Decision Making

• Leverage customer feedback, insights, and analytics to understand and enhance the customer journey
• Use data to inform creative decisions and measure success through revenue, retention, and NPS

Cross-Functional Collaboration

• Champion the creative blueprint in collaboration with regional teams and project managers
• Contribute to planning sessions to align execution with product vision and strategy
• Partner with design and operations teams to set experience design blueprints and visual identity
• Work with marketing, content, and commercial teams to ensure alignment with global brand strategy

Essential Requirements

• Deep understanding of Thai, Southeast Asian, and European cultures
• Operational experience in these regional markets
• Proven track record in hybrid creative work spanning:
  • Live events and experiential design
  • Digital content creation
  • Creative communications
• Experience leading creative teams in fast-paced environments
• Ability to work autonomously while collaborating across global teams

Qualifications

Who You Are

You are a visionary creative who:

• Sees experiences through the customer's eyes and knows how to create emotional connections
• Creates moments that give people goosebumps and leave lasting impressions
• Challenges the status quo with ideas that might initially seem unconventional
• Possesses meticulous attention to detail alongside bold creative vision
• Recognizes the commercial opportunities that exceptional experiences can generate

You bring:

• Cultural curiosity and passion for discovering innovative experiences across festivals, arts, technology, and beyond
• Keen awareness of cutting-edge brand-to-consumer and B2B experiential activations
• Proven creative leadership experience in high-growth environments
• Ability to wow audiences through original live and digital experiences
• Understanding of the fintech ecosystem and its evolving landscape

Your Mindset

• Visionary: You challenge norms and stretch the art of the possible with creative flair
• Curious: You draw inspiration from diverse sources and translate it into actionable ideas
• Communicative: You articulate your vision clearly and persuasively to diverse stakeholders
• Resilient: You successfully manage multiple stakeholders and projects while keeping the customer experience central
• Agile: You're willing to fail fast, learn quickly, and adapt your approach
• Driven: You see projects through to completion with unwavering determination
• Passionate: Your enthusiasm for creating exceptional experiences leads to best-in-class results

Join us in shaping the future of Money20/20 as we continue to redefine what's possible in the world of fintech events and experiences.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Annual leave: 25 days per year with the option to buy or sell five extra days.
• Pension: Up to 5% matched pension, with our pension plan defaulting to sustainable options., meaning your savings are invested in ways that help rather than hinder our planet.
• Parental leave: Enhanced Primary and Co-parent parental leave once you have been with the company for 1 year+
• Health, fitness & wellbeing: Options to purchase Private Medical Insurance, Dental Insurance, Critical Illness & Health Screening. Get fit for less with discounted membership at 3,000+ of the UK’s top gym chains. Save money on fitness and beauty treatments at 2,500+ locations. Enjoy discounts on haircuts, spas, beauty salons, fitness and much more
• Charitable giving: Make regular donations to your favourite charity and use an extra day of annual leave every year to volunteer to a cause you feel passionate about.
• Restaurant discount card: Receive up to 50% off your meal at 6,500+ top restaurants across the UK.
• Life assurance: Life assurance up to 4x basic salary, subject to eligibility and insurer’s underwriting.
• Employee Assistance Programme: Access to a 24-hour, free and confidential advice line that can provide mental health, financial and wellbeing support.
• Income protection: We provide income protection at 50% of salary, subject to eligibility and insurer’s underwriting.
• Recommend a friend: Know someone who could come make magic happen with us? Introduce your friends or family to Ascential and earn yourself a cash reward.
• Ascential ShareSave Plans: Ascential offers all eligible people an opportunity to participate in the ShareSave Plan. We believe that when we succeed financially, so should you.
• Will writing service: Option to purchase an advanced or standard will as either a single or joint will. Paid via 12 Equal instalments via net dedications.
• Cycle to work: Select a brand new bike worth up to £2,500 and spread the cost over 12 months.
• Season ticket loan: We provide access to an interest free Season Ticket Loan of up to £10,000, tax-free

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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