Performance Creative Strategist

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Creative Strategist (Video) who combines sharp strategic insight, creative flair, and strong leadership to craft video campaigns that don’t just get noticed — they move people. Join us in shaping marketing that empowers women’s health and drives real impact.

Your Experience

Must have:

• Strong communication skills in English (written and verbal)
• Minimum of two years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with hands-on experience producing UA and ASO assets
• Proven portfolio showing your journey from concept to creative execution with measurable results across a broad range of video content
• Data-driven mindset with the ability to leverage analytics to drive key performance metrics (CTR, CR, engagement, etc.)
• Proficiency with project management tools like Jira, Confluence, Google Calendar & Sheets, and deep understanding of creative production workflows
• Awareness of industry trends and emerging design technologies, with the ability to spot lasting creative opportunities vs fads
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Nice to have:

• Experience specifically with video creative for paid social UA campaigns
• Familiarity with budgeting and resource allocation for creative projects

What you'll be doing

You'll be responsible for:

• Analysing real-time data to provide strategic direction on video creative elements for paid user acquisition campaigns across social media channels
• Leading the creation and management of video creatives, ensuring alignment with marketing goals and the Flo brand through clear, actionable creative briefs
• Managing timelines and resources to deliver creative assets on schedule and to specification
• Collaborating closely with paid UA teams, marketing, and creative talent (writers, visual and motion designers) to develop and execute compelling video content
• Ensuring creatives are optimized for devices, platforms, and audience segments
• Providing ongoing feedback during production and maintain quality, consistency, and brand integrity
• Adjusting creative concepts and campaigns based on performance insights to continuously improve results
• Measuring and analysing the effectiveness of video assets and campaigns, using insights to inform future strategy and execution

What success looks like

• Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
• Growth in video creative’s contribution as a driver of paid UA success
• Tangible impact on overall paid UA campaign growth and ROI

#LI-CC1

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.