VP, Brand & Campaign Design

Job Description

Position Overview

NBCUniversal is seeking a dynamic and visionary Vice President of 360 Launch & Campaign Design to lead the creative development and execution of holistic marketing campaigns for our Series, Specials, and Late Night programming. This role is responsible for crafting breakthrough, multi-platform campaigns that captivate audiences, elevate our brands, and drive cultural relevance across the entertainment landscape.

The VP will work in close partnership with the Vice President of 360 Brand and Strategic Campaigns ensuring strategic alignment, creative consistency, and cross-team collaboration across all major initiatives.

Key Responsibilities

• Campaign Strategy & Execution:
  Lead the end-to-end development of 360 campaigns for scripted and unscripted series, live specials, and late-night programming from concept through launch and sustain.
• Creative Leadership:
  Oversee the visual direction of campaigns, ensuring each execution reflects the tone, voice, and identity of the show while aligning with broader brand strategy.
• Platform Integration:
  Design campaigns that seamlessly span broadcast, streaming, digital, social, experiential, and out-of-home, with a deep understanding of platform-specific creative nuances.
• Talent & Show Collaboration:
  Partner closely with showrunners, producers, talent, and internal stakeholders to ensure campaigns are authentic, collaborative, and strategically aligned.
• Cultural Relevance & Innovation:
  Infuse campaigns with bold creative thinking, cultural insight, and trend-forward design to ensure our content breaks through and resonates with diverse audiences.
• Team Development:
  Lead and mentor a high-performing team of creatives, designers, and producers, fostering a collaborative and inclusive environment that champions innovation and excellence.
• Performance Optimization:
  Collaborate with Media & Planning, Platform, and Consumer Insights to evaluate campaign impact and apply learnings to future initiative

Qualifications

Basic Requirements:

• 12+ years of experience in creative marketing, brand design, or campaign development, ideally within entertainment or media.
• Proven success launching and sustaining campaigns for series, specials, or late-night programming.
• Strong creative vision and storytelling ability, with a portfolio that demonstrates cross-platform excellence.
• Exceptional leadership and communication skills, with experience managing teams and collaborating with talent and production.
• Deep understanding of audience behavior across linear, digital, and social platforms.
• Passion for entertainment, pop culture, and design innovation.

Desired Characteristics:

• Experience working directly with talent and show production teams.
• Familiarity with entertainment marketing cycles, from upfronts and premieres to seasonal sustain and finale moments.
• Ability to thrive in a fast-paced, deadline-driven environment with multiple stakeholders and priorities.

Additional Requirements:

• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $220,000- $275,000(bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.